About
Ballet Season is an award-winning creative communications studio specializing in verbal experiences that move and motivate. Blending cultural curiosity with strategic insight, we help brands crystallize their story and communicate with intention. Our approach combines systems thinking and deep empathy—all with a balance of frill and function.
Founder
Lauren Alice McCurry is a Melbourne-born, NYC-based communications specialist with over a decade of experience working with global brands and agencies. Her work balances sensory appeal with strategic clarity, drawing on consumer psychology, global market dynamics, and a master's degree in publishing and creative writing.
Creative Direction
- Visual Identity
- Art Direction & Styling
- Campaign & Photoshoot Ideation
- Experiential Marketing & Activations
- Brand Refresh & Rebranding
- Creative Concept Development
- Digital & IRL Merchandising
Brand Building
- Naming
- Tone of Voice
- Market Analysis & Differentiation
- Values & Pillars
- Launch & Expansion Roadmaps
- Partnerships
- Internal Company Style Guides
Content Strategy
- Brand Storytelling
- Content Calendars
- Integrated Campaigns
- SEO Enhancement
- Social Media Strategy
- Email Marketing Strategy
- Performance Metrics & Reporting
Copywriting
- Website
- Social Content
- Newsletter & Blog
- Product Descriptions
- Packaging
- Signage & Wayfinding
