About
Ballet Season is an award-winning creative communications studio building brand essentials for clients in the beauty, fashion, retail, and tech industries. Through cultural curiosity, strategic insight, and an editorial eye — we specialize in immersive creative that engages audiences and drives conversions. Our approach balances frill and function — ensuring that every outcome is both visually pleasing and strategically sound. From conceptualization to execution, our work is informed by global cultural trends, close client collaboration, and a deep appreciation for mindful aesthetics and language.
Founder
Ballet Season is a dynamic creative practice by Lauren Alice McCurry, an NYC-based creative director and strategist. Her work combines purposeful eclecticism and balanced forms to create impactful brand experiences that feel sensory and acute. Her focus ranges from commercially-relevant identities to poetically charged compositions — utilizing a decade of creative industry experience, a master's degree in publishing, and personal interests spanning creative writing, fashion history, and semiotic theory.
Creative Direction
- Visual Identity
- Art Direction & Styling
- Campaign & Photoshoot Ideation
- Experiential Marketing & Activations
- Brand Refresh & Rebranding
- Creative Concept Development
- Digital & IRL Merchandising
Brand Building
- Naming
- Tone of Voice
- Market Analysis & Differentiation
- Values & Pillars
- Launch & Expansion Roadmaps
- Partnerships
- Internal Company Style Guides
Content Strategy
- Brand Storytelling
- Content Calendars
- Integrated Campaigns
- SEO Enhancement
- Social Media Strategy
- Email Marketing Strategy
- Performance Metrics & Reporting
Copywriting
- Website
- Social Content
- Newsletter & Blog
- Product Descriptions
- Packaging
- Signage & Wayfinding
