About

Ballet Season is an award-winning creative communications studio building brand essentials for clients in the beauty, fashion, retail, and tech industries. Through cultural curiosity, strategic insight, and an editorial eye — we specialize in immersive creative that engages audiences and drives conversions. Our approach balances frill and function — ensuring that every outcome is both visually pleasing and strategically sound. From conceptualization to execution, our work is informed by global cultural trends, close client collaboration, and a deep appreciation for mindful aesthetics and language.

Founder

Ballet Season is a dynamic creative practice by Lauren Alice McCurry, an NYC-based creative director and strategist. Her work combines purposeful eclecticism and balanced forms to create impactful brand experiences that feel sensory and acute. Her focus ranges from commercially-relevant identities to poetically charged compositions — utilizing a decade of creative industry experience, a master's degree in publishing, and personal interests spanning creative writing, fashion history, and semiotic theory.

Creative Direction

  • Visual Identity
  • Art Direction & Styling
  • Campaign & Photoshoot Ideation
  • Experiential Marketing & Activations
  • Brand Refresh & Rebranding
  • Creative Concept Development
  • Digital & IRL Merchandising

Brand Building

  • Naming
  • Tone of Voice
  • Market Analysis & Differentiation
  • Values & Pillars
  • Launch & Expansion Roadmaps
  • Partnerships
  • Internal Company Style Guides

Content Strategy

  • Brand Storytelling
  • Content Calendars
  • Integrated Campaigns
  • SEO Enhancement
  • Social Media Strategy
  • Email Marketing Strategy
  • Performance Metrics & Reporting

Copywriting

  • Website
  • Email
  • Social Content
  • Newsletter & Blog
  • Product Descriptions
  • Packaging
  • Signage & Wayfinding
Macy's
TERRAIN
Elle Magazine
Tinder
Nomia
Kulfi
BYTE
YOU:TIME
RADICAL YES
HENNE
SUNDAE BODY
ADJOAA
GENTLE HABITS
AMEON
SIBLING SKIN
GOOD TIMES PILATES
SUPER SPICY
WEST X EAST
BILT
ONTO HEALTH